Mercedes-Benz integrated the WhatsApp into their traditional marketing and sales channels and reported a 93% boost in sales that could be tracked back to the hybrid campaign.
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This retailer used the purchase optimization strategy for its campaigns of ads that click to WhatsApp on Facebook and Instagram, and saw 3.9X more purchases compared to the usual ads optimized for conversations.
Lenovo allowed customers to book their own appointments in order to eradicate waiting time in a queue. They saw 8.2X higher conversion rates to appointment bookings with WhatsApp vs. the website experience.
Domino's Pizza used a WhatsApp loyalty program and reported a 72% increase in sales in 2023 compared to 2022, attributed to WhatsApp marketing efforts, and a 6.3X return on investment (ROI) from WhatsApp messages in 2023.
NIVEA used the WhatsApp button in their Social Media posts to take their clients through a survey which bolstered their client database and they saw an 8.4-point lift in ad recall.
Art di Cacao reported 56% more purchases from ads that click to WhatsApp.
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